Online sales of mobile phones have gone up by leaps and bounds. Even older people are taking advantage of the flash sales and crazy discounts available online and replacing their old phones with smarter new phones online. While better deals and ease of purchase is great it’s also important to avoid the pitfalls of online and social media promotions while buying phones online. Check out potential what not to believe items that the author has listed out. Better to be careful than sorry. Team RetyrSmart
Be smart when buying a smart phone online
Things not to believe while buying a phone online
Don’t fall for celebrity posts of phones on social media
Verdicts of ‘popular’ influencers on social media websites (and apps) like Instagram, Twitter and Facebook are mostly paid. Instagram happens to be one of the favourites social media websites for marketing team of smartphone brands. Brands mostly pay money to so-called influencers to create hype around a new phone. So, it is highly recommended not to blindly believe Instagram posts to know about a phone’s camera performance or other features. So, don’t fall for social media posts by celebrities. They too are mostly paid to advertise a phone. Remember your favourite actor, cricketer as well as other celebs are paid to post those photos of new phones, similar to TV ads. In reality, they wouldn’t possibly be using the phone they ‘want’ you to buy.
Don’t always believe reviews on e-commerce websites
Don’t trust those reviews on e-commerce websites fully. They are also influenced by some brands who either try to hide negative reviews or show paid reviews.
Benchmark test results mean very little. Don’t focus on them much
A brand-new phone will always show top performance and battery results. However, the more you use the phone, these benchmark scores fall. Also, some brands have even fudge benchmark scores. So, don’t focus on benchmark test results much.
Don’t decide which phone to buy based on market share and shipment reports from research firms
Just because some mobile company is among the top 5 smartphone brands in India in terms of shipments doesn’t mean that all its products are best buys. Remember, you are not buying the company but a certain handset from the company. Apple never makes it to the top 5 brands in India, this doesn’t mean that iPhones are not worth buying.
Don’t focus much on DxOMark ratings while deciding photo quality
DxOMark rating is another marketing jargon used by brands to make buyers believe that their phone has the best camera. While in test labs it could, the results tend to vary greatly in real life.
Don’t focus on key USPs of a smartphone that are advertised, remember you need a good overall phone
Remember you buy a phone as an entire product for all its features. You do not buy different phones for better battery, performance or camera respectively. So, don’t buy a phone just because the device comes with a unique camera feature or simply has better battery life or any one particular USP.
Flash sales by brands are usually meant to create hype and demand
No brands share the actual sales figure of flash sales. It might be just 10 units or 1000 units or even 10,000 units. So, don’t think that it if a phone is selling in flash sales that means it’s in huge demand.
Don’t blindly believe durability claims and test of smartphones
Like other features, brands go all the way in promoting durability of their smartphones. Don’t fall for this. Remember that all glass phones break and if there is no IP68 water resistance rating then it is not safe to be used wet. Simple.
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